The Obama Brand

Obama logo | created by Sender LLC

The icing on the campaign trail cake, had to be the smart, and energetic design of the Obama logo. Funny thing, it's ironically reminiscent of the State of Ohio Seal, but better thought, "educated" (like it went to college, Columbia or Harvard even). Designer's and bloggers have been so invigorated by it, that you can now create your own. Logobama.com now gives you the chance, I did it, you can too! Even the presidential typeface Gotham has got me all excited about "Change".

Gotham | by: Hoefler & Frere-Jones

Mybama | Created on Logobama.com

Creators of the Obama "O" from Sender LLC speak about the mark's creation. 

A little history on how the Gotham typeface was developed